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BELLARINE PENINSULA, VICTORIA
Copywriting × Content × Communications
Copywriting, social media and marketing support for businesses that want to sound clear, confident and genuinely engaging across every platform.
How we can help your business...
Content, done properly
For businesses who want to show up consistently without sounding like they’re posting for the sake of it.
Thoughtful, well-written content that helps brands stay visible, relevant and recognisable across social media and other marketing channels - grounded in strategy, not noise.
Beyond the website
For businesses that need their communication to feel clear, professional and genuinely engaging at every touchpoint.
From customer messaging to internal communications, this is about helping businesses communicate more consistently, confidently and effectively - without losing their personality.
Why work with Headline?
Clearer messaging, less overwhelm
Good businesses often struggle to explain what they do clearly because they’re too close to it. Headline helps untangle the noise and turn ideas into words people actually understand.
Local knowledge, broader perspective
Based in Barwon Heads on Victoria's Bellarine Peninsula, we understand the local business landscape, and bring experience shaped by decades working across media, marketing and communications.
30+ years working with words
From newsrooms and magazines to marketing campaigns and brand communications, every piece of work is backed by real editorial and commercial experience, not just trends.
Consistent communication across every platform
Websites, socials, emails, campaigns and customer communications should all sound like they belong to the same business. We'll help you create a voice that feels polished, professional and recognisably you.
Meet the founder
Headline Marketing was founded by journalist and marketing writer Chelsea Spresser, who has spent more than 30 years helping brands, businesses and publications find the right words.
With a background spanning news media, magazines, digital publishing and marketing, Chelsea brings an editorial eye, strategic thinking and a clear, conversational writing style to every project. She has also owned and operated small businesses across the arts, hospitality and media industries, giving her a genuine understanding of the pressures, pace and realities of running a business day-to-day.
That mix of editorial experience and real-world business insight means Headline Marketing creates communication that not only sounds good, but works hard too.
Just some of the brands we've worked with...
